What does the Merge Fields feature accomplish?

The Merge Fields feature is designed to enhance the personalization of survey questions by pulling specific data from Salesforce. This capability allows organizations to integrate CRM data directly into their surveys, which means responses can be tailored to individual customers based on their unique information stored in Salesforce. For example, a survey might include a participant's name, account details, or previous interactions, making the questions more relevant and engaging for the respondent.

This personalized approach not only improves the quality of the feedback received but also fosters a stronger connection between the responder and the brand. Using merge fields, companies can create a more customized experience that reflects the specific context of each respondent, thereby increasing response rates and the overall effectiveness of the surveys.