What is one of the business values of High Touch support?

One of the business values of High Touch support is the emphasis on building strong relationships with customers, which translates to higher revenue per call. This approach prioritizes personalized service and engagement, enabling support agents to address customer needs more effectively and thoroughly. When customers feel valued and understood through individualized interactions, they become more likely to invest in additional services or products, leading to increased sales during support calls.

Providing this type of support often includes thorough analysis and understanding of the customer's history and requirements, resulting in more meaningful interactions. Consequently, not only does this foster loyalty and retention among existing customers, but it can also enhance the chances of upselling or cross-selling opportunities during support engagements, ultimately boosting revenue generated from each call.