What is the difference between Leads and Cases in Salesforce?

In Salesforce, the distinction between Leads and Cases is crucial for managing customer relationships effectively. Leads are records that represent potential sales contacts or prospective customers who have shown interest in a company’s products or services, but who have not yet been qualified or converted into actual customers. In essence, Leads serve as the starting point for sales teams to engage and nurture potential clients.

On the other hand, Cases are utilized to track customer service requests or issues raised by existing customers. They are essential for managing and resolving inquiries or problems that customers encounter after a purchase. Cases help businesses provide support and maintain customer satisfaction, ensuring that issues are addressed in a timely and efficient manner.

This clear differentiation helps teams in understanding and organizing their interactions with both prospective and existing customers, ultimately contributing to a streamlined workflow in marketing and customer service functions.