What is the purpose of defining custom insights for a company?

Defining custom insights for a company serves the purpose of tracking specific industry metrics or key performance indicators (KPIs). This tailored approach allows organizations to focus on data that are most relevant to their unique business objectives and operational needs. By establishing these custom metrics, companies are better equipped to analyze performance, identify trends, and make informed decisions based on the data that directly impacts their success. Custom insights can provide nuanced information that generic or universal metrics may overlook, thereby enhancing the company's ability to respond to challenges and opportunities specific to its industry.