What is the purpose of the Data Mapper functionality?

The Data Mapper functionality is specifically designed to bridge the gap between the data collected from user interactions and the corresponding Salesforce objects. Its primary purpose is to ensure that data such as customer responses, service requests, or any relevant information captured during customer interactions can be accurately mapped back to Salesforce records. This allows organizations to manage and track customer information effectively, trigger automated follow-up actions based on customer responses, and enhance the overall customer relationship management process.

By integrating this functionality with Salesforce, businesses can streamline their workflow, ensuring that all pertinent data is recorded and utilized efficiently. This not only improves the responsiveness of customer service teams but also helps in personalizing the customer experience based on their inputs.