Which feature allows for interaction with customers on both web and mobile platforms?

Digital Engagement is the feature designed specifically to facilitate interactions with customers across multiple platforms, including both web and mobile interfaces. This capability encompasses various communication channels such as chat, messaging, and social media, enabling businesses to reach their customers where they are most active.

By leveraging Digital Engagement tools, organizations can create a seamless customer experience that allows for instant communication and support, regardless of the device the customer is using. This flexibility is crucial in today’s digital landscape, where consumers expect to interact with brands through their preferred channels.

Self-Service typically refers to tools that allow customers to find answers or resolve issues independently, rather than direct interaction through chat or messaging. Integrated Voice focuses primarily on voice communication, such as phone support, which does not encompass broader web and mobile interactions. Customer Feedback is concerned with gathering insights and opinions from customers rather than facilitating ongoing communication across platforms. Therefore, Digital Engagement stands out as the most comprehensive option for managing interactions across both web and mobile platforms.